Cattle Market Pulse

Roanoke-Hollins Graded Feeder Cattle Sale Market Report

Roanoke, Virginia · USDA-reported Auction Livestock (Special Graded) · usually sells Mondays

Sale of Monday, July 20, 2026

112 head sold ·Official USDA report · Past reports (244)

heavy 4-weight M&L 1 heifers $409.46/cwt ≈ $1,961/hd at 479 lb · 16 head
heavy 5-weight M&L 1 steers $411.23/cwt +4.18 vs last sale · ≈ $2,377/hd at 578 lb · 14 head
light 5-weight M&L 1 bulls $389.04/cwt ≈ $2,089/hd at 537 lb · 10 head
Roanoke, VA 4-weight heifers brought $410/cwt this week, in line with the state average and $1/cwt above the VA average ($409), though $20/cwt under Radiant, VA ($430). VA 4-weight heifers are down $36/cwt from their late June peak of $438. What this means — computed from this report and its neighbors
HeadThis saleLast saleLast year
Total receipts 112 49 0
Feeder cattle 112 49 0

State Graded Feeder Cattle (Steers 38, Heifers 45, Bulls 29)

New to these tables? Plain-English explainers ↓

Medium and Large 1 ($/cwt)
Weight (lb) Avg wt Head Price range Avg $ ≈ $/hdΔ last sale
422–430 426 9 469.00–471.00 $470.22 $2,003 +39.22
455 455 1 375.00 $375.00 $1,706
528–530 529 4 289.00–409.00 $348.89 $1,846
553–596 578 14 410.00–413.00 $411.23 $2,377 +4.18
613–645 629 6 364.00–382.00 $372.77 $2,345 -38.73
732 732 3 334.00 $334.00 $2,445 -34.00
755 755 1 330.00 $330.00 $2,492

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Medium and Large 1 ($/cwt)
Weight (lb) Avg wt Head Price range Avg $ ≈ $/hdΔ last sale
350 350 1 370.00 $370.00 $1,295
423 423 4 410.00 $410.00 $1,734 +3.63
472–491 479 16 406.00–415.00 $409.46 $1,961
520–525 523 8 386.00–402.00 $396.04 $2,071 +5.28
570 570 7 380.00 $380.00 $2,166
625–628 628 6 339.00 $339.00 $2,129
715 715 2 291.00 $291.00 $2,081

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Medium and Large 1 ($/cwt)
Weight (lb) Avg wt Head Price range Avg $ ≈ $/hdΔ last sale
438 438 2 371.00 $371.00 $1,625 -30.00
459 459 4 392.00 $392.00 $1,799 -8.00
530–538 537 10 388.50–394.00 $389.04 $2,089
570 570 2 375.00 $375.00 $2,138 +25.00
647 647 7 356.00 $356.00 $2,303 +106.00
653 653 2 349.00 $349.00 $2,279
Medium and Large 2 ($/cwt)
Weight (lb) Avg wt Head Price range Avg $ ≈ $/hdΔ last sale
520 520 1 340.00 $340.00 $1,768

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high 441.40 low 311.00 Aug 2025 Jul 2026

600–649 lb Medium and Large 1 steers — head-weighted average $/cwt by sale date, last 12 months.

What does "Medium and Large 1" mean?

USDA feeder grades describe frame size and muscle thickness, not quality of the individual animal. "Medium and Large" is the frame score; the number is muscle (1 = heaviest muscled). "Medium and Large 1–2" pens mix both muscle scores — common across the Southeast.

What is $/cwt?

Dollars per hundredweight — per 100 lb of animal. A 500-lb calf at $450/cwt brings 5 × $450 = $2,250. Lighter cattle usually bring more per cwt but less per head.

Why are some prices per head?

Bred cows, cow-calf pairs, and some replacement classes sell by the head, not by weight. We show those exactly as USDA reports them — a $/head figure is never converted into $/cwt on this site.

Where do these numbers come from?

From the USDA Agricultural Marketing Service's Livestock Market News — federal reporters at the sale. We publish each report in full and link the official USDA document at the top of the page.

← Previous sale (Jun 22, 2026)